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What we are about

But Why Cold Showers?

A “Eureka” moment. While brainstorming, we couldn’t get over how GOOD we felt one particular morning. We had an early morning rise, hot yoga, then a cold shower before starting our day. BOOM! Why not be the ColdShower? It’s a small habit with big rewards. It’s counterintuitive. It’s painstakingly easy, yet so so hard. And it just sounds cool.